The Impact Pricing podcasts feature the very best discussions about pricing strategy. I highly recommend them. Mark Stiving invites the best minds in the business and I feel honored to have been part of them.
This is an excerpt from episode #667, titled “Mastering Value Conversations: Turning Customer Insights into Profits.” Mark and I talked about how why customers distrust ROI calculators and how effective value conversations can make all the difference in turning customers from skeptics into advocates for your solution.
Hope you enjoy!
