Truths About Customer Value
5 Things You Need to Get Right About Your Product
The term “soft dollar” always seemed kind of meaningless to me. What is a soft dollar exactly? Can you buy anything with it? When somebody tells me the price of something I want to buy, am I allowed to ask, “well, how much is that in soft dollars?” Yes, I know it’s referring to the so called “intangible” benefits of a product. Things like happiness whic…
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