Who Wants a Value Model?
My answer may surprise you
A value model is a great tool to answer questions like: how much should I price my product for?
The very first value model I saw was when I worked at the Monitor Group 20 years ago. It was on a spreadsheet, of course. And it was built by a consultant who worked for Tom Nagle who really needs no introduction but in case you don’t know he is one of the fo…



