Very good review of the process you have developed and refined over the years. All companies need to be doing some form of this. AI is not a substitute for this but it can be an enabler.
I love this thought process, Ed. It's a great technique to bring perceived value closer to real value, for both current and new customers. I wonder if the reason many companies don't do this is that they are afraid they aren't delivering real value.
Very good review of the process you have developed and refined over the years. All companies need to be doing some form of this. AI is not a substitute for this but it can be an enabler.
I love this thought process, Ed. It's a great technique to bring perceived value closer to real value, for both current and new customers. I wonder if the reason many companies don't do this is that they are afraid they aren't delivering real value.
Thanks Mark! I hope the reason is lack of awareness. But I suspect they are hesitant or unwilling to invest the time and money for customer research.